Negotiation Guide
Opening Offer
$35,550
Fair Price
$37,050
Walk Away Above
$38,302
- • Recent buyers paid ~$2,257 below MSRP
- • Sitting 70 days (avg 43) — extra leverage
- • Price already dropped 1 time(s) — dealer is motivated
Price Breakdown
Est. Dealer Cost$35,600
Est. Invoice$36,786
Holdback (est.)$1,187
MSRP (Sticker)$39,555
Asking Price$38,055
Markup-$1,500
Est. Dealer Margin on This Car$2,456
Percentile94% of inventory is priced lower
Days on Lot70 days
What Others Paid (Last 30 Days)
Cars Sold2344
Avg Markup-$2,257
Median Markup-$2,000
Best Deal-$4,000
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell43 days
Dealer Profile
Inventory62 vehicles
Avg Markup (All Models)-$1,944
Avg Markup (Ranger)-$1,500
% Below MSRP100%
Avg Days to Sell37 days
Avg Sold Markup-$1,433
Price History
Jul 9, 2026$39,555 → $37,055(-$2,500)
Aug 6, 2026$37,055 → $38,055(+$1,000)
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