Deal Sheet: 2026 Ranger XLT

Bartow Ford Company · Bartow, FL · VIN: 1FTER4GH9TLE45662

Negotiation Guide

Opening Offer

$36,563

Fair Price

$38,063

Walk Away Above

$39,192

• Recent buyers paid ~$2,257 below MSRP
• Price already dropped 1 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$36,288

Est. Invoice$37,498

Holdback (est.)$1,210

MSRP (Sticker)$40,320

Asking Price$38,820

Markup-$1,500

Est. Dealer Margin on This Car$2,532

Percentile94% of inventory is priced lower

Days on Lot22 days

What Others Paid (Last 30 Days)

Cars Sold2344

Avg Markup-$2,257

Median Markup-$2,000

Best Deal-$4,000

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell43 days

Dealer Profile

Inventory517 vehicles

Avg Markup (All Models)-$1,555

Avg Markup (Ranger)-$1,464

% Below MSRP100%

Avg Days to Sell38 days

Avg Sold Markup-$1,563

Price History

Aug 6, 2026$38,320 → $39,320(+$1,000)

Aug 20, 2026$39,320 → $38,820(-$500)

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