Deal Sheet: 2026 Ranger XLT

El Centro Motors · El Centro, CA · VIN: 1FTER4GH9TLE43121

Negotiation Guide

Opening Offer

$37,603

Fair Price

$39,103

Walk Away Above

$40,232

• Recent buyers paid ~$2,257 below MSRP
• Price already dropped 1 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$37,224

Est. Invoice$38,465

Holdback (est.)$1,241

MSRP (Sticker)$41,360

Asking Price$39,860

Markup-$1,500

Est. Dealer Margin on This Car$2,636

Percentile94% of inventory is priced lower

Days on Lot40 days

What Others Paid (Last 30 Days)

Cars Sold2344

Avg Markup-$2,257

Median Markup-$2,000

Best Deal-$4,000

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell43 days

Dealer Profile

Inventory136 vehicles

Avg Markup (All Models)-$2,248

Avg Markup (Ranger)-$1,500

% Below MSRP100%

Avg Days to Sell41 days

Avg Sold Markup-$2,388

Price History

Aug 6, 2026$39,360 → $40,360(+$1,000)

Aug 20, 2026$40,360 → $39,860(-$500)

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