Deal Sheet: 2026 Ranger XLT

Capital Ford of Wilmington · Wilmington, NC · VIN: 1FTER4GH9TLE42020

Negotiation Guide

Opening Offer

$35,988

Fair Price

$37,488

Walk Away Above

$38,617

• Recent buyers paid ~$2,257 below MSRP
• Price already dropped 1 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$35,771

Est. Invoice$36,963

Holdback (est.)$1,192

MSRP (Sticker)$39,745

Asking Price$38,245

Markup-$1,500

Est. Dealer Margin on This Car$2,475

Percentile94% of inventory is priced lower

Days on Lot22 days

What Others Paid (Last 30 Days)

Cars Sold2344

Avg Markup-$2,257

Median Markup-$2,000

Best Deal-$4,000

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell43 days

Dealer Profile

Inventory273 vehicles

Avg Markup (All Models)+$17

Avg Markup (Ranger)-$1,462

% Below MSRP74%

Avg Days to Sell35 days

Avg Sold Markup-$608

Price History

Aug 6, 2026$37,745 → $38,745(+$1,000)

Aug 20, 2026$38,745 → $38,245(-$500)

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