Deal Sheet: 2026 Ranger XLT

Palm Springs Ford · Cathedral City, CA · VIN: 1FTER4GH9TLE39943

Negotiation Guide

Opening Offer

$35,463

Fair Price

$36,963

Walk Away Above

$38,092

• Recent buyers paid ~$2,257 below MSRP
• Price already dropped 1 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$35,298

Est. Invoice$36,475

Holdback (est.)$1,177

MSRP (Sticker)$39,220

Asking Price$37,720

Markup-$1,500

Est. Dealer Margin on This Car$2,422

Percentile94% of inventory is priced lower

Days on Lot7 days

What Others Paid (Last 30 Days)

Cars Sold2344

Avg Markup-$2,257

Median Markup-$2,000

Best Deal-$4,000

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell43 days

Dealer Profile

Inventory190 vehicles

Avg Markup (All Models)-$776

Avg Markup (Ranger)-$1,500

% Below MSRP81%

Avg Days to Sell38 days

Avg Sold Markup-$690

Price History

Aug 20, 2026$38,220 → $37,720(-$500)

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