Deal Sheet: 2026 Ranger XLT

Gary Yeomans Ford Palm Bay · Palm Bay, FL · VIN: 1FTER4GH9TLE39618

Negotiation Guide

Opening Offer

$36,358

Fair Price

$37,858

Walk Away Above

$38,987

• Recent buyers paid ~$2,257 below MSRP
• Price already dropped 1 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$36,104

Est. Invoice$37,307

Holdback (est.)$1,203

MSRP (Sticker)$40,115

Asking Price$38,615

Markup-$1,500

Est. Dealer Margin on This Car$2,512

Percentile94% of inventory is priced lower

Days on Lot21 days

What Others Paid (Last 30 Days)

Cars Sold2344

Avg Markup-$2,257

Median Markup-$2,000

Best Deal-$4,000

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell43 days

Dealer Profile

Inventory284 vehicles

Avg Markup (All Models)-$2,029

Avg Markup (Ranger)-$1,500

% Below MSRP100%

Avg Days to Sell36 days

Avg Sold Markup-$1,449

Price History

Aug 6, 2026$38,115 → $39,115(+$1,000)

Aug 20, 2026$39,115 → $38,615(-$500)

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