Deal Sheet: 2026 Ranger XLT

Walker Ford Company, Inc. · Clearwater, FL · VIN: 1FTER4GH9TLE33897

Negotiation Guide

Opening Offer

$36,703

Fair Price

$38,203

Walk Away Above

$39,332

• Recent buyers paid ~$2,257 below MSRP
• Price already dropped 2 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$36,414

Est. Invoice$37,628

Holdback (est.)$1,214

MSRP (Sticker)$40,460

Asking Price$38,960

Markup-$1,500

Est. Dealer Margin on This Car$2,546

Percentile94% of inventory is priced lower

Days on Lot61 days

What Others Paid (Last 30 Days)

Cars Sold2344

Avg Markup-$2,257

Median Markup-$2,000

Best Deal-$4,000

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell43 days

Dealer Profile

Inventory103 vehicles

Avg Markup (All Models)-$1,398

Avg Markup (Ranger)-$1,214

% Below MSRP100%

Avg Days to Sell26 days

Avg Sold Markup-$1,717

Price History

Jul 9, 2026$40,460 → $38,460(-$2,000)

Aug 6, 2026$38,460 → $39,460(+$1,000)

Aug 20, 2026$39,460 → $38,960(-$500)

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