Negotiation Guide
Opening Offer
$36,583
Fair Price
$38,083
Walk Away Above
$39,339
- • Recent buyers paid ~$2,257 below MSRP
- • Sitting 70 days (avg 43) — extra leverage
- • Price already dropped 2 time(s) — dealer is motivated
Price Breakdown
Est. Dealer Cost$36,536
Est. Invoice$37,753
Holdback (est.)$1,218
MSRP (Sticker)$40,595
Asking Price$39,095
Markup-$1,500
Est. Dealer Margin on This Car$2,560
Percentile94% of inventory is priced lower
Days on Lot70 days
What Others Paid (Last 30 Days)
Cars Sold2344
Avg Markup-$2,257
Median Markup-$2,000
Best Deal-$4,000
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell43 days
Dealer Profile
Inventory231 vehicles
Avg Markup (All Models)-$1,994
Avg Markup (Ranger)-$1,500
% Below MSRP100%
Avg Days to Sell44 days
Avg Sold Markup-$1,923
Price History
Jul 9, 2026$40,595 → $38,595(-$2,000)
Aug 6, 2026$38,595 → $39,595(+$1,000)
Aug 20, 2026$39,595 → $39,095(-$500)
Cheaper Ranger XLT Inventory
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-$2,000$36,4005d
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Caraway FordNixon, TX
-$2,000$36,12570d
Blake Fulenwider Ford of AndrewsAndrews, TX
-$2,000$35,86522d
Sam Pack's Five Star Ford of LewisvilleLewisville, TX
-$2,000$42,59548d
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-$2,000$37,9300d
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-$2,000$42,59522d
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