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Deal Sheet: 2026 Ranger XLT
Mac Haik's Southway Ford · San Antonio, TX · VIN: 1FTER4GH9TLE20650
Negotiation Guide
Opening Offer
$33,279
Fair Price
$34,779
Walk Away Above
$36,025
- • Recent buyers paid ~$2,257 below MSRP
- • Sitting 70 days (avg 43) — extra leverage
- • Price already dropped 1 time(s) — dealer is motivated
Price Breakdown
Est. Dealer Cost$33,543
Est. Invoice$34,661
Holdback (est.)$1,118
MSRP (Sticker)$37,270
Asking Price$35,770
Markup-$1,500
Est. Dealer Margin on This Car$2,227
Percentile94% of inventory is priced lower
Days on Lot70 days
What Others Paid (Last 30 Days)
Cars Sold2344
Avg Markup-$2,257
Median Markup-$2,000
Best Deal-$4,000
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell43 days
Dealer Profile
Inventory772 vehicles
Avg Markup (All Models)-$2,049
Avg Markup (Ranger)-$1,500
% Below MSRP100%
Avg Days to Sell41 days
Avg Sold Markup-$2,213
Price History
Jul 9, 2026$37,270 → $34,770(-$2,500)
Aug 6, 2026$34,770 → $35,770(+$1,000)
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