Negotiation Guide
Opening Offer
$36,508
Fair Price
$38,008
Walk Away Above
$39,137
- • Recent buyers paid ~$2,257 below MSRP
- • Price already dropped 1 time(s) — dealer is motivated
Price Breakdown
Est. Dealer Cost$36,239
Est. Invoice$37,446
Holdback (est.)$1,208
MSRP (Sticker)$40,265
Asking Price$38,765
Markup-$1,500
Est. Dealer Margin on This Car$2,527
Percentile94% of inventory is priced lower
Days on Lot13 days
What Others Paid (Last 30 Days)
Cars Sold2344
Avg Markup-$2,257
Median Markup-$2,000
Best Deal-$4,000
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell43 days
Dealer Profile
Inventory334 vehicles
Avg Markup (All Models)-$1,897
Avg Markup (Ranger)-$1,321
% Below MSRP100%
Avg Days to Sell28 days
Avg Sold Markup-$527
Price History
Aug 20, 2026$39,265 → $38,765(-$500)
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