Deal Sheet: 2026 Ranger XLT

Sons Ford of Auburn · Auburn, AL · VIN: 1FTER4GH8TLE39917

Negotiation Guide

Opening Offer

$34,208

Fair Price

$35,708

Walk Away Above

$36,837

• Recent buyers paid ~$2,257 below MSRP
• Price already dropped 1 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$34,169

Est. Invoice$35,307

Holdback (est.)$1,139

MSRP (Sticker)$37,965

Asking Price$36,465

Markup-$1,500

Est. Dealer Margin on This Car$2,297

Percentile94% of inventory is priced lower

Days on Lot22 days

What Others Paid (Last 30 Days)

Cars Sold2344

Avg Markup-$2,257

Median Markup-$2,000

Best Deal-$4,000

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell43 days

Dealer Profile

Inventory270 vehicles

Avg Markup (All Models)-$1,117

Avg Markup (Ranger)-$1,500

% Below MSRP86%

Avg Days to Sell35 days

Avg Sold Markup-$812

Price History

Aug 6, 2026$35,965 → $36,965(+$1,000)

Aug 20, 2026$36,965 → $36,465(-$500)

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