Deal Sheet: 2026 Ranger XLT

Kearny Mesa Ford · San Diego, CA · VIN: 1FTER4GH7TLE45658

Negotiation Guide

Opening Offer

$34,513

Fair Price

$36,013

Walk Away Above

$37,142

• Recent buyers paid ~$2,257 below MSRP
• Price already dropped 2 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$34,443

Est. Invoice$35,591

Holdback (est.)$1,148

MSRP (Sticker)$38,270

Asking Price$36,770

Markup-$1,500

Est. Dealer Margin on This Car$2,327

Percentile94% of inventory is priced lower

Days on Lot49 days

What Others Paid (Last 30 Days)

Cars Sold2344

Avg Markup-$2,257

Median Markup-$2,000

Best Deal-$4,000

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell43 days

Dealer Profile

Inventory161 vehicles

Avg Markup (All Models)-$2,444

Avg Markup (Ranger)-$1,500

% Below MSRP100%

Avg Days to Sell38 days

Avg Sold Markup-$1,837

Price History

Jul 9, 2026$38,270 → $36,270(-$2,000)

Aug 6, 2026$36,270 → $37,270(+$1,000)

Aug 20, 2026$37,270 → $36,770(-$500)

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