Deal Sheet: 2026 Ranger XLT

Hennessy Ford Atlanta · Atlanta, GA · VIN: 1FTER4GH7TLE45546

Negotiation Guide

Opening Offer

$36,523

Fair Price

$38,023

Walk Away Above

$39,152

• Recent buyers paid ~$2,257 below MSRP
• Price already dropped 1 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$36,252

Est. Invoice$37,460

Holdback (est.)$1,208

MSRP (Sticker)$40,280

Asking Price$38,780

Markup-$1,500

Est. Dealer Margin on This Car$2,528

Percentile94% of inventory is priced lower

Days on Lot14 days

What Others Paid (Last 30 Days)

Cars Sold2344

Avg Markup-$2,257

Median Markup-$2,000

Best Deal-$4,000

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell43 days

Dealer Profile

Inventory388 vehicles

Avg Markup (All Models)+$485

Avg Markup (Ranger)-$1,500

% Below MSRP63%

Avg Days to Sell40 days

Avg Sold Markup-$953

Price History

Aug 20, 2026$39,280 → $38,780(-$500)

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