Deal Sheet: 2026 Ranger XLT

Jarrett Ford, Inc. · Dade City, FL · VIN: 1FTER4GH7TLE44560

Negotiation Guide

Opening Offer

$36,923

Fair Price

$38,423

Walk Away Above

$39,552

• Recent buyers paid ~$2,257 below MSRP
• Price already dropped 2 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$36,612

Est. Invoice$37,832

Holdback (est.)$1,220

MSRP (Sticker)$40,680

Asking Price$39,180

Markup-$1,500

Est. Dealer Margin on This Car$2,568

Percentile94% of inventory is priced lower

Days on Lot48 days

What Others Paid (Last 30 Days)

Cars Sold2344

Avg Markup-$2,257

Median Markup-$2,000

Best Deal-$4,000

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell43 days

Dealer Profile

Inventory286 vehicles

Avg Markup (All Models)-$1,916

Avg Markup (Ranger)-$1,500

% Below MSRP100%

Avg Days to Sell42 days

Avg Sold Markup-$1,957

Price History

Jul 9, 2026$40,680 → $38,680(-$2,000)

Aug 6, 2026$38,680 → $39,680(+$1,000)

Aug 20, 2026$39,680 → $39,180(-$500)

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