Negotiation Guide
Opening Offer
$35,738
Fair Price
$37,238
Walk Away Above
$38,367
- • Recent buyers paid ~$2,257 below MSRP
- • Price already dropped 1 time(s) — dealer is motivated
Price Breakdown
Est. Dealer Cost$35,546
Est. Invoice$36,730
Holdback (est.)$1,185
MSRP (Sticker)$39,495
Asking Price$37,995
Markup-$1,500
Est. Dealer Margin on This Car$2,450
Percentile94% of inventory is priced lower
Days on Lot22 days
What Others Paid (Last 30 Days)
Cars Sold2344
Avg Markup-$2,257
Median Markup-$2,000
Best Deal-$4,000
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell43 days
Dealer Profile
Inventory435 vehicles
Avg Markup (All Models)-$2,100
Avg Markup (Ranger)-$1,462
% Below MSRP100%
Avg Days to Sell36 days
Avg Sold Markup-$1,839
Price History
Aug 6, 2026$37,495 → $38,495(+$1,000)
Aug 20, 2026$38,495 → $37,995(-$500)
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