Negotiation Guide
Opening Offer
$35,728
Fair Price
$37,228
Walk Away Above
$38,357
- • Recent buyers paid ~$2,257 below MSRP
- • Price already dropped 2 time(s) — dealer is motivated
Price Breakdown
Est. Dealer Cost$35,537
Est. Invoice$36,721
Holdback (est.)$1,185
MSRP (Sticker)$39,485
Asking Price$37,985
Markup-$1,500
Est. Dealer Margin on This Car$2,449
Percentile94% of inventory is priced lower
Days on Lot63 days
What Others Paid (Last 30 Days)
Cars Sold2344
Avg Markup-$2,257
Median Markup-$2,000
Best Deal-$4,000
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell43 days
Dealer Profile
Inventory483 vehicles
Avg Markup (All Models)-$2,008
Avg Markup (Ranger)-$1,455
% Below MSRP100%
Avg Days to Sell39 days
Avg Sold Markup-$2,146
Price History
Jul 9, 2026$39,485 → $37,485(-$2,000)
Aug 6, 2026$37,485 → $38,485(+$1,000)
Aug 20, 2026$38,485 → $37,985(-$500)
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