Negotiation Guide
Opening Offer
$37,073
Fair Price
$38,573
Walk Away Above
$39,702
- • Recent buyers paid ~$2,257 below MSRP
- • Price already dropped 2 time(s) — dealer is motivated
Price Breakdown
Est. Dealer Cost$36,747
Est. Invoice$37,972
Holdback (est.)$1,225
MSRP (Sticker)$40,830
Asking Price$39,330
Markup-$1,500
Est. Dealer Margin on This Car$2,583
Percentile94% of inventory is priced lower
Days on Lot49 days
What Others Paid (Last 30 Days)
Cars Sold2344
Avg Markup-$2,257
Median Markup-$2,000
Best Deal-$4,000
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell43 days
Dealer Profile
Inventory294 vehicles
Avg Markup (All Models)-$2,318
Avg Markup (Ranger)-$1,467
% Below MSRP100%
Avg Days to Sell38 days
Avg Sold Markup-$1,575
Price History
Jul 9, 2026$40,830 → $38,830(-$2,000)
Aug 6, 2026$38,830 → $39,830(+$1,000)
Aug 20, 2026$39,830 → $39,330(-$500)
Cheaper Ranger XLT Inventory
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-$2,000$36,4005d
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