Deal Sheet: 2026 Ranger XLT

Elder Ford of Tampa · Tampa, FL · VIN: 1FTER4GH7TLE28245

Negotiation Guide

Opening Offer

$33,713

Fair Price

$35,213

Walk Away Above

$36,342

• Recent buyers paid ~$2,257 below MSRP
• Price already dropped 2 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$33,723

Est. Invoice$34,847

Holdback (est.)$1,124

MSRP (Sticker)$37,470

Asking Price$35,970

Markup-$1,500

Est. Dealer Margin on This Car$2,247

Percentile94% of inventory is priced lower

Days on Lot60 days

What Others Paid (Last 30 Days)

Cars Sold2344

Avg Markup-$2,257

Median Markup-$2,000

Best Deal-$4,000

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell43 days

Dealer Profile

Inventory366 vehicles

Avg Markup (All Models)-$1,568

Avg Markup (Ranger)-$1,404

% Below MSRP100%

Avg Days to Sell17 days

Avg Sold Markup-$2,071

Price History

Jul 9, 2026$37,470 → $35,470(-$2,000)

Aug 6, 2026$35,470 → $36,470(+$1,000)

Aug 20, 2026$36,470 → $35,970(-$500)

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