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Deal Sheet: 2026 Ranger XLT

Long-Lewis Ford of Cullman · Cullman, AL · VIN: 1FTER4GH7TLE16693

Negotiation Guide

Opening Offer
$35,613
Fair Price
$37,113
Walk Away Above
$38,242
  • Recent buyers paid ~$2,257 below MSRP
  • Price already dropped 2 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$35,433
Est. Invoice$36,614
Holdback (est.)$1,181
MSRP (Sticker)$39,370
Asking Price$37,870
Markup-$1,500
Est. Dealer Margin on This Car$2,437
Percentile94% of inventory is priced lower
Days on Lot56 days

What Others Paid (Last 30 Days)

Cars Sold2344
Avg Markup-$2,257
Median Markup-$2,000
Best Deal-$4,000
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell43 days

Dealer Profile

Inventory127 vehicles
Avg Markup (All Models)-$1,711
Avg Markup (Ranger)-$1,500
% Below MSRP97%
Avg Days to Sell32 days
Avg Sold Markup-$1,293

Price History

Jul 9, 2026$39,370$37,370(-$2,000)
Aug 6, 2026$37,370$38,370(+$1,000)
Aug 20, 2026$38,370$37,870(-$500)