Deal Sheet: 2026 Ranger XLT

Town & Country Ford Pell City, LLC · Pell City, AL · VIN: 1FTER4GH6TLE45733

Negotiation Guide

Opening Offer

$36,623

Fair Price

$38,123

Walk Away Above

$39,252

• Recent buyers paid ~$2,257 below MSRP
• Price already dropped 1 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$36,342

Est. Invoice$37,553

Holdback (est.)$1,211

MSRP (Sticker)$40,380

Asking Price$38,880

Markup-$1,500

Est. Dealer Margin on This Car$2,538

Percentile94% of inventory is priced lower

Days on Lot22 days

What Others Paid (Last 30 Days)

Cars Sold2344

Avg Markup-$2,257

Median Markup-$2,000

Best Deal-$4,000

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell43 days

Dealer Profile

Inventory123 vehicles

Avg Markup (All Models)-$1,677

Avg Markup (Ranger)-$1,500

% Below MSRP100%

Avg Days to Sell38 days

Avg Sold Markup-$2,145

Price History

Aug 6, 2026$38,380 → $39,380(+$1,000)

Aug 20, 2026$39,380 → $38,880(-$500)

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