Deal Sheet: 2026 Ranger XLT

Step One Ford Crestview · Crestview, FL · VIN: 1FTER4GH6TLE40581

Negotiation Guide

Opening Offer

$37,858

Fair Price

$39,358

Walk Away Above

$40,487

• Recent buyers paid ~$2,257 below MSRP
• Price already dropped 2 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$37,454

Est. Invoice$38,702

Holdback (est.)$1,248

MSRP (Sticker)$41,615

Asking Price$40,115

Markup-$1,500

Est. Dealer Margin on This Car$2,662

Percentile94% of inventory is priced lower

Days on Lot49 days

What Others Paid (Last 30 Days)

Cars Sold2344

Avg Markup-$2,257

Median Markup-$2,000

Best Deal-$4,000

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell43 days

Dealer Profile

Inventory124 vehicles

Avg Markup (All Models)-$2,157

Avg Markup (Ranger)-$1,400

% Below MSRP100%

Avg Days to Sell38 days

Avg Sold Markup-$1,473

Price History

Jul 9, 2026$41,615 → $39,615(-$2,000)

Aug 6, 2026$39,615 → $40,615(+$1,000)

Aug 20, 2026$40,615 → $40,115(-$500)

Cheaper Ranger XLT Inventory

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-$2,000$36,4005d

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