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Deal Sheet: 2026 Ranger XLT

Planet Ford Dallas Love Field · Dallas, TX · VIN: 1FTER4GH6TLE28317

Negotiation Guide

Opening Offer
$35,235
Fair Price
$36,735
Walk Away Above
$37,978
  • Recent buyers paid ~$2,257 below MSRP
  • Sitting 68 days (avg 43) — extra leverage
  • Price already dropped 1 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$35,298
Est. Invoice$36,475
Holdback (est.)$1,177
MSRP (Sticker)$39,220
Asking Price$37,720
Markup-$1,500
Est. Dealer Margin on This Car$2,422
Percentile94% of inventory is priced lower
Days on Lot68 days

What Others Paid (Last 30 Days)

Cars Sold2344
Avg Markup-$2,257
Median Markup-$2,000
Best Deal-$4,000
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell43 days

Dealer Profile

Inventory363 vehicles
Avg Markup (All Models)-$2,208
Avg Markup (Ranger)-$1,500
% Below MSRP100%
Avg Days to Sell35 days
Avg Sold Markup-$2,303

Price History

Jul 9, 2026$39,220$36,720(-$2,500)
Aug 6, 2026$36,720$37,720(+$1,000)