Deal Sheet: 2026 Ranger XLT

Norm Reeves Ford Lincoln · Cerritos, CA · VIN: 1FTER4GH5TLE45139

Negotiation Guide

Opening Offer

$35,383

Fair Price

$36,883

Walk Away Above

$38,012

• Recent buyers paid ~$2,257 below MSRP
• Price already dropped 2 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$35,226

Est. Invoice$36,400

Holdback (est.)$1,174

MSRP (Sticker)$39,140

Asking Price$37,640

Markup-$1,500

Est. Dealer Margin on This Car$2,414

Percentile94% of inventory is priced lower

Days on Lot49 days

What Others Paid (Last 30 Days)

Cars Sold2344

Avg Markup-$2,257

Median Markup-$2,000

Best Deal-$4,000

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell43 days

Dealer Profile

Inventory472 vehicles

Avg Markup (All Models)-$1,866

Avg Markup (Ranger)-$1,455

% Below MSRP93%

Avg Days to Sell39 days

Avg Sold Markup-$1,550

Price History

Jul 9, 2026$39,140 → $37,140(-$2,000)

Aug 6, 2026$37,140 → $38,140(+$1,000)

Aug 20, 2026$38,140 → $37,640(-$500)

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