Deal Sheet: 2026 Ranger XLT

Lynn Layton Ford, Inc. · Decatur, AL · VIN: 1FTER4GH5TLE44248

Negotiation Guide

Opening Offer

$35,163

Fair Price

$36,663

Walk Away Above

$37,792

• Recent buyers paid ~$2,257 below MSRP
• Price already dropped 1 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$35,028

Est. Invoice$36,196

Holdback (est.)$1,168

MSRP (Sticker)$38,920

Asking Price$37,420

Markup-$1,500

Est. Dealer Margin on This Car$2,392

Percentile94% of inventory is priced lower

Days on Lot22 days

What Others Paid (Last 30 Days)

Cars Sold2344

Avg Markup-$2,257

Median Markup-$2,000

Best Deal-$4,000

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell43 days

Dealer Profile

Inventory127 vehicles

Avg Markup (All Models)-$1,815

Avg Markup (Ranger)-$1,500

% Below MSRP100%

Avg Days to Sell36 days

Avg Sold Markup-$1,983

Price History

Aug 6, 2026$36,920 → $37,920(+$1,000)

Aug 15, 2026$37,920 → $37,420(-$500)

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