Deal Sheet: 2026 Ranger XLT

South Bay Ford Lincoln · Hawthorne, CA · VIN: 1FTER4GH5TLE43424

Negotiation Guide

Opening Offer

$34,743

Fair Price

$36,243

Walk Away Above

$37,372

• Recent buyers paid ~$2,257 below MSRP
• Price already dropped 1 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$34,650

Est. Invoice$35,805

Holdback (est.)$1,155

MSRP (Sticker)$38,500

Asking Price$37,000

Markup-$1,500

Est. Dealer Margin on This Car$2,350

Percentile94% of inventory is priced lower

Days on Lot22 days

What Others Paid (Last 30 Days)

Cars Sold2344

Avg Markup-$2,257

Median Markup-$2,000

Best Deal-$4,000

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell43 days

Dealer Profile

Inventory209 vehicles

Avg Markup (All Models)-$1,727

Avg Markup (Ranger)-$1,467

% Below MSRP88%

Avg Days to Sell34 days

Avg Sold Markup-$1,503

Price History

Aug 6, 2026$36,500 → $37,500(+$1,000)

Aug 20, 2026$37,500 → $37,000(-$500)

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