Deal Sheet: 2026 Ranger XLT

Ken Stoepel Ford · Kerrville, TX · VIN: 1FTER4GH5TLE41771

Negotiation Guide

Opening Offer

$35,373

Fair Price

$36,873

Walk Away Above

$38,002

• Recent buyers paid ~$2,257 below MSRP

Price Breakdown

Est. Dealer Cost$35,217

Est. Invoice$36,391

Holdback (est.)$1,174

MSRP (Sticker)$39,130

Asking Price$37,630

Markup-$1,500

Est. Dealer Margin on This Car$2,413

Percentile94% of inventory is priced lower

Days on Lot7 days

What Others Paid (Last 30 Days)

Cars Sold2344

Avg Markup-$2,257

Median Markup-$2,000

Best Deal-$4,000

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell43 days

Dealer Profile

Inventory182 vehicles

Avg Markup (All Models)-$2,011

Avg Markup (Ranger)-$1,500

% Below MSRP100%

Avg Days to Sell32 days

Avg Sold Markup-$1,899

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