Negotiation Guide
Opening Offer
$34,643
Fair Price
$36,143
Walk Away Above
$37,272
- • Recent buyers paid ~$2,257 below MSRP
- • Price already dropped 1 time(s) — dealer is motivated
Price Breakdown
Est. Dealer Cost$34,560
Est. Invoice$35,712
Holdback (est.)$1,152
MSRP (Sticker)$38,400
Asking Price$36,900
Markup-$1,500
Est. Dealer Margin on This Car$2,340
Percentile94% of inventory is priced lower
Days on Lot35 days
What Others Paid (Last 30 Days)
Cars Sold2344
Avg Markup-$2,257
Median Markup-$2,000
Best Deal-$4,000
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell43 days
Dealer Profile
Inventory677 vehicles
Avg Markup (All Models)-$2,341
Avg Markup (Ranger)-$1,308
% Below MSRP100%
Avg Days to Sell34 days
Avg Sold Markup-$1,156
Price History
Aug 6, 2026$36,400 → $37,400(+$1,000)
Aug 20, 2026$37,400 → $36,900(-$500)
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