Negotiation Guide
Opening Offer
$38,633
Fair Price
$40,133
Walk Away Above
$41,262
- • Recent buyers paid ~$2,257 below MSRP
- • Price already dropped 1 time(s) — dealer is motivated
Price Breakdown
Est. Dealer Cost$38,151
Est. Invoice$39,423
Holdback (est.)$1,272
MSRP (Sticker)$42,390
Asking Price$40,890
Markup-$1,500
Est. Dealer Margin on This Car$2,739
Percentile94% of inventory is priced lower
Days on Lot33 days
What Others Paid (Last 30 Days)
Cars Sold2344
Avg Markup-$2,257
Median Markup-$2,000
Best Deal-$4,000
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell43 days
Dealer Profile
Inventory343 vehicles
Avg Markup (All Models)-$1,912
Avg Markup (Ranger)-$1,458
% Below MSRP100%
Avg Days to Sell37 days
Avg Sold Markup-$1,264
Price History
Aug 6, 2026$40,390 → $41,390(+$1,000)
Aug 20, 2026$41,390 → $40,890(-$500)
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