Deal Sheet: 2026 Ranger XLT

Marshal Mize Ford, Inc. · Chattanooga, TN · VIN: 1FTER4GH5TLE39082

Negotiation Guide

Opening Offer

$35,033

Fair Price

$36,533

Walk Away Above

$37,662

• Recent buyers paid ~$2,257 below MSRP
• Price already dropped 2 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$34,911

Est. Invoice$36,075

Holdback (est.)$1,164

MSRP (Sticker)$38,790

Asking Price$37,290

Markup-$1,500

Est. Dealer Margin on This Car$2,379

Percentile94% of inventory is priced lower

Days on Lot48 days

What Others Paid (Last 30 Days)

Cars Sold2344

Avg Markup-$2,257

Median Markup-$2,000

Best Deal-$4,000

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell43 days

Dealer Profile

Inventory261 vehicles

Avg Markup (All Models)-$2,023

Avg Markup (Ranger)-$1,500

% Below MSRP100%

Avg Days to Sell40 days

Avg Sold Markup-$1,557

Price History

Jul 9, 2026$38,790 → $36,790(-$2,000)

Aug 6, 2026$36,790 → $37,790(+$1,000)

Aug 20, 2026$37,790 → $37,290(-$500)

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