Negotiation Guide
Opening Offer
$35,333
Fair Price
$36,833
Walk Away Above
$37,962
- • Recent buyers paid ~$2,257 below MSRP
- • Price already dropped 1 time(s) — dealer is motivated
Price Breakdown
Est. Dealer Cost$35,181
Est. Invoice$36,354
Holdback (est.)$1,173
MSRP (Sticker)$39,090
Asking Price$37,590
Markup-$1,500
Est. Dealer Margin on This Car$2,409
Percentile94% of inventory is priced lower
Days on Lot22 days
What Others Paid (Last 30 Days)
Cars Sold2344
Avg Markup-$2,257
Median Markup-$2,000
Best Deal-$4,000
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell43 days
Dealer Profile
Inventory483 vehicles
Avg Markup (All Models)-$2,008
Avg Markup (Ranger)-$1,455
% Below MSRP100%
Avg Days to Sell39 days
Avg Sold Markup-$2,146
Price History
Aug 6, 2026$37,090 → $38,090(+$1,000)
Aug 20, 2026$38,090 → $37,590(-$500)
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