Deal Sheet: 2026 Ranger XLT

Holiday Gordon Ford · Gordon, TX · VIN: 1FTER4GH5TLE37400

Negotiation Guide

Opening Offer

$36,298

Fair Price

$37,798

Walk Away Above

$38,927

• Recent buyers paid ~$2,257 below MSRP

Price Breakdown

Est. Dealer Cost$36,050

Est. Invoice$37,251

Holdback (est.)$1,202

MSRP (Sticker)$40,055

Asking Price$38,555

Markup-$1,500

Est. Dealer Margin on This Car$2,506

Percentile94% of inventory is priced lower

Days on Lot0 days

What Others Paid (Last 30 Days)

Cars Sold2344

Avg Markup-$2,257

Median Markup-$2,000

Best Deal-$4,000

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell43 days

Dealer Profile

Inventory22 vehicles

Avg Markup (All Models)-$1,432

Avg Markup (Ranger)-$1,500

% Below MSRP100%

Avg Days to Sell35 days

Avg Sold Markup-$1,208

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