Deal Sheet: 2026 Ranger XLT

Parks Ford of Wesley Chapel · Wesley Chapel, FL · VIN: 1FTER4GH5TLE36991

Negotiation Guide

Opening Offer

$35,423

Fair Price

$36,923

Walk Away Above

$38,052

• Recent buyers paid ~$2,257 below MSRP
• Price already dropped 2 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$35,262

Est. Invoice$36,437

Holdback (est.)$1,175

MSRP (Sticker)$39,180

Asking Price$37,680

Markup-$1,500

Est. Dealer Margin on This Car$2,418

Percentile94% of inventory is priced lower

Days on Lot49 days

What Others Paid (Last 30 Days)

Cars Sold2344

Avg Markup-$2,257

Median Markup-$2,000

Best Deal-$4,000

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell43 days

Dealer Profile

Inventory359 vehicles

Avg Markup (All Models)-$2,051

Avg Markup (Ranger)-$1,271

% Below MSRP100%

Avg Days to Sell26 days

Avg Sold Markup-$2,015

Price History

Jul 9, 2026$39,180 → $37,180(-$2,000)

Aug 6, 2026$37,180 → $38,180(+$1,000)

Aug 15, 2026$38,180 → $37,680(-$500)

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-$2,000$37,9300d

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