Negotiation Guide
Opening Offer
$35,563
Fair Price
$37,063
Walk Away Above
$38,192
- • Recent buyers paid ~$2,257 below MSRP
Price Breakdown
Est. Dealer Cost$35,388
Est. Invoice$36,568
Holdback (est.)$1,180
MSRP (Sticker)$39,320
Asking Price$37,820
Markup-$1,500
Est. Dealer Margin on This Car$2,432
Percentile94% of inventory is priced lower
Days on Lot35 days
What Others Paid (Last 30 Days)
Cars Sold2344
Avg Markup-$2,257
Median Markup-$2,000
Best Deal-$4,000
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell43 days
Dealer Profile
Inventory132 vehicles
Avg Markup (All Models)-$1,869
Avg Markup (Ranger)-$1,500
% Below MSRP100%
Avg Days to Sell40 days
Avg Sold Markup-$1,880
Price History
Aug 6, 2026$36,820 → $37,820(+$1,000)
Cheaper Ranger XLT Inventory
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-$2,000$36,4005d
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Caraway FordNixon, TX
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