Deal Sheet: 2026 Ranger XLT

Bozard Ford · Saint Augustine, FL · VIN: 1FTER4GH5TLE28065

Negotiation Guide

Opening Offer

$36,603

Fair Price

$38,103

Walk Away Above

$39,232

• Recent buyers paid ~$2,257 below MSRP
• Price already dropped 2 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$36,324

Est. Invoice$37,535

Holdback (est.)$1,211

MSRP (Sticker)$40,360

Asking Price$38,860

Markup-$1,500

Est. Dealer Margin on This Car$2,536

Percentile94% of inventory is priced lower

Days on Lot63 days

What Others Paid (Last 30 Days)

Cars Sold2344

Avg Markup-$2,257

Median Markup-$2,000

Best Deal-$4,000

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell43 days

Dealer Profile

Inventory595 vehicles

Avg Markup (All Models)+$564

Avg Markup (Ranger)-$1,417

% Below MSRP66%

Avg Days to Sell27 days

Avg Sold Markup-$133

Price History

Jul 9, 2026$40,360 → $38,360(-$2,000)

Aug 6, 2026$38,360 → $39,360(+$1,000)

Aug 20, 2026$39,360 → $38,860(-$500)

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