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Deal Sheet: 2026 Ranger XLT
Gary Yeomans Ford Ocala · Ocala, FL · VIN: 1FTER4GH5TLE25179
Negotiation Guide
Opening Offer
$34,859
Fair Price
$36,359
Walk Away Above
$37,610
- • Recent buyers paid ~$2,257 below MSRP
- • Sitting 70 days (avg 43) — extra leverage
- • Price already dropped 2 time(s) — dealer is motivated
Price Breakdown
Est. Dealer Cost$34,974
Est. Invoice$36,140
Holdback (est.)$1,166
MSRP (Sticker)$38,860
Asking Price$37,360
Markup-$1,500
Est. Dealer Margin on This Car$2,386
Percentile94% of inventory is priced lower
Days on Lot70 days
What Others Paid (Last 30 Days)
Cars Sold2344
Avg Markup-$2,257
Median Markup-$2,000
Best Deal-$4,000
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell43 days
Dealer Profile
Inventory357 vehicles
Avg Markup (All Models)-$497
Avg Markup (Ranger)-$1,357
% Below MSRP78%
Avg Days to Sell26 days
Avg Sold Markup-$738
Price History
Jul 9, 2026$38,860 → $36,860(-$2,000)
Aug 6, 2026$36,860 → $37,860(+$1,000)
Aug 20, 2026$37,860 → $37,360(-$500)
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