Deal Sheet: 2026 Ranger XLT

Helfman Ford, Inc. · Stafford, TX · VIN: 1FTER4GH5TLE24467

Negotiation Guide

Opening Offer

$34,968

Fair Price

$36,468

Walk Away Above

$37,719

• Recent buyers paid ~$2,257 below MSRP
• Sitting 70 days (avg 43) — extra leverage
• Price already dropped 1 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$35,073

Est. Invoice$36,242

Holdback (est.)$1,169

MSRP (Sticker)$38,970

Asking Price$37,470

Markup-$1,500

Est. Dealer Margin on This Car$2,397

Percentile94% of inventory is priced lower

Days on Lot70 days

What Others Paid (Last 30 Days)

Cars Sold2344

Avg Markup-$2,257

Median Markup-$2,000

Best Deal-$4,000

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell43 days

Dealer Profile

Inventory450 vehicles

Avg Markup (All Models)-$2,117

Avg Markup (Ranger)-$1,406

% Below MSRP100%

Avg Days to Sell36 days

Avg Sold Markup-$2,180

Price History

Jul 9, 2026$38,970 → $36,470(-$2,500)

Aug 6, 2026$36,470 → $37,470(+$1,000)

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