Negotiation Guide
Opening Offer
$34,899
Fair Price
$36,399
Walk Away Above
$37,649
- • Recent buyers paid ~$2,257 below MSRP
- • Sitting 70 days (avg 43) — extra leverage
- • Price already dropped 2 time(s) — dealer is motivated
Price Breakdown
Est. Dealer Cost$35,010
Est. Invoice$36,177
Holdback (est.)$1,167
MSRP (Sticker)$38,900
Asking Price$37,400
Markup-$1,500
Est. Dealer Margin on This Car$2,390
Percentile94% of inventory is priced lower
Days on Lot70 days
What Others Paid (Last 30 Days)
Cars Sold2344
Avg Markup-$2,257
Median Markup-$2,000
Best Deal-$4,000
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell43 days
Dealer Profile
Inventory677 vehicles
Avg Markup (All Models)-$2,341
Avg Markup (Ranger)-$1,308
% Below MSRP100%
Avg Days to Sell34 days
Avg Sold Markup-$1,156
Price History
Jul 9, 2026$38,900 → $36,900(-$2,000)
Aug 6, 2026$36,900 → $37,900(+$1,000)
Aug 20, 2026$37,900 → $37,400(-$500)
Cheaper Ranger XLT Inventory
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