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Deal Sheet: 2026 Ranger XLT

AutoNation Ford Katy · Katy, TX · VIN: 1FTER4GH5TLE18460

Negotiation Guide

Opening Offer
$34,983
Fair Price
$36,483
Walk Away Above
$37,734
  • Recent buyers paid ~$2,257 below MSRP
  • Sitting 70 days (avg 43) — extra leverage
  • Price already dropped 1 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$35,087
Est. Invoice$36,256
Holdback (est.)$1,170
MSRP (Sticker)$38,985
Asking Price$37,485
Markup-$1,500
Est. Dealer Margin on This Car$2,399
Percentile94% of inventory is priced lower
Days on Lot70 days

What Others Paid (Last 30 Days)

Cars Sold2344
Avg Markup-$2,257
Median Markup-$2,000
Best Deal-$4,000
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell43 days

Dealer Profile

Inventory724 vehicles
Avg Markup (All Models)-$1,837
Avg Markup (Ranger)-$1,500
% Below MSRP100%
Avg Days to Sell35 days
Avg Sold Markup-$2,158

Price History

Jul 9, 2026$38,985$36,485(-$2,500)
Aug 6, 2026$36,485$37,485(+$1,000)