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Deal Sheet: 2026 Ranger XLT
Planet Ford Dallas Love Field · Dallas, TX · VIN: 1FTER4GH5TLE13470
Negotiation Guide
Opening Offer
$36,568
Fair Price
$38,068
Walk Away Above
$39,324
- • Recent buyers paid ~$2,257 below MSRP
- • Sitting 70 days (avg 43) — extra leverage
- • Price already dropped 1 time(s) — dealer is motivated
Price Breakdown
Est. Dealer Cost$36,522
Est. Invoice$37,739
Holdback (est.)$1,217
MSRP (Sticker)$40,580
Asking Price$39,080
Markup-$1,500
Est. Dealer Margin on This Car$2,558
Percentile94% of inventory is priced lower
Days on Lot70 days
What Others Paid (Last 30 Days)
Cars Sold2344
Avg Markup-$2,257
Median Markup-$2,000
Best Deal-$4,000
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell43 days
Dealer Profile
Inventory363 vehicles
Avg Markup (All Models)-$2,208
Avg Markup (Ranger)-$1,500
% Below MSRP100%
Avg Days to Sell35 days
Avg Sold Markup-$2,303
Price History
Jul 9, 2026$40,580 → $38,080(-$2,500)
Aug 6, 2026$38,080 → $39,080(+$1,000)
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