Negotiation Guide
Opening Offer
$36,393
Fair Price
$37,893
Walk Away Above
$39,022
- • Recent buyers paid ~$2,257 below MSRP
- • Price already dropped 1 time(s) — dealer is motivated
Price Breakdown
Est. Dealer Cost$36,135
Est. Invoice$37,340
Holdback (est.)$1,205
MSRP (Sticker)$40,150
Asking Price$38,650
Markup-$1,500
Est. Dealer Margin on This Car$2,515
Percentile94% of inventory is priced lower
Days on Lot19 days
What Others Paid (Last 30 Days)
Cars Sold2344
Avg Markup-$2,257
Median Markup-$2,000
Best Deal-$4,000
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell43 days
Dealer Profile
Inventory219 vehicles
Avg Markup (All Models)-$2,080
Avg Markup (Ranger)-$1,469
% Below MSRP100%
Avg Days to Sell39 days
Avg Sold Markup-$1,435
Price History
Aug 6, 2026$38,150 → $39,150(+$1,000)
Aug 20, 2026$39,150 → $38,650(-$500)
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