Negotiation Guide
Opening Offer
$35,063
Fair Price
$36,563
Walk Away Above
$37,692
- • Recent buyers paid ~$2,257 below MSRP
Price Breakdown
Est. Dealer Cost$34,938
Est. Invoice$36,103
Holdback (est.)$1,165
MSRP (Sticker)$38,820
Asking Price$37,320
Markup-$1,500
Est. Dealer Margin on This Car$2,382
Percentile94% of inventory is priced lower
Days on Lot33 days
What Others Paid (Last 30 Days)
Cars Sold2344
Avg Markup-$2,257
Median Markup-$2,000
Best Deal-$4,000
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell43 days
Dealer Profile
Inventory317 vehicles
Avg Markup (All Models)-$2,148
Avg Markup (Ranger)-$1,500
% Below MSRP100%
Avg Days to Sell37 days
Avg Sold Markup-$1,851
Price History
Aug 6, 2026$36,320 → $37,320(+$1,000)
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