Negotiation Guide
Opening Offer
$35,278
Fair Price
$36,778
Walk Away Above
$37,907
- • Recent buyers paid ~$2,257 below MSRP
- • Price already dropped 2 time(s) — dealer is motivated
Price Breakdown
Est. Dealer Cost$35,132
Est. Invoice$36,303
Holdback (est.)$1,171
MSRP (Sticker)$39,035
Asking Price$37,535
Markup-$1,500
Est. Dealer Margin on This Car$2,404
Percentile94% of inventory is priced lower
Days on Lot61 days
What Others Paid (Last 30 Days)
Cars Sold2344
Avg Markup-$2,257
Median Markup-$2,000
Best Deal-$4,000
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell43 days
Dealer Profile
Inventory568 vehicles
Avg Markup (All Models)-$1,960
Avg Markup (Ranger)-$1,500
% Below MSRP100%
Avg Days to Sell39 days
Avg Sold Markup-$2,026
Price History
Jul 9, 2026$39,035 → $37,035(-$2,000)
Aug 6, 2026$37,035 → $38,035(+$1,000)
Aug 20, 2026$38,035 → $37,535(-$500)
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