Negotiation Guide
Opening Offer
$34,248
Fair Price
$35,748
Walk Away Above
$36,877
- • Recent buyers paid ~$2,257 below MSRP
- • Price already dropped 2 time(s) — dealer is motivated
Price Breakdown
Est. Dealer Cost$34,205
Est. Invoice$35,345
Holdback (est.)$1,140
MSRP (Sticker)$38,005
Asking Price$36,505
Markup-$1,500
Est. Dealer Margin on This Car$2,301
Percentile94% of inventory is priced lower
Days on Lot48 days
What Others Paid (Last 30 Days)
Cars Sold2344
Avg Markup-$2,257
Median Markup-$2,000
Best Deal-$4,000
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell43 days
Dealer Profile
Inventory430 vehicles
Avg Markup (All Models)-$1,823
Avg Markup (Ranger)-$1,500
% Below MSRP100%
Avg Days to Sell37 days
Avg Sold Markup-$1,513
Price History
Jul 9, 2026$38,005 → $36,005(-$2,000)
Aug 6, 2026$36,005 → $37,005(+$1,000)
Aug 20, 2026$37,005 → $36,505(-$500)
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