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Deal Sheet: 2026 Ranger XLT
Bozard Ford · Saint Augustine, FL · VIN: 1FTER4GH4TLE28431
Negotiation Guide
Opening Offer
$34,715
Fair Price
$36,215
Walk Away Above
$37,465
- • Recent buyers paid ~$2,257 below MSRP
- • Sitting 70 days (avg 43) — extra leverage
- • Price already dropped 2 time(s) — dealer is motivated
Price Breakdown
Est. Dealer Cost$34,844
Est. Invoice$36,005
Holdback (est.)$1,161
MSRP (Sticker)$38,715
Asking Price$37,215
Markup-$1,500
Est. Dealer Margin on This Car$2,372
Percentile94% of inventory is priced lower
Days on Lot70 days
What Others Paid (Last 30 Days)
Cars Sold2344
Avg Markup-$2,257
Median Markup-$2,000
Best Deal-$4,000
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell43 days
Dealer Profile
Inventory595 vehicles
Avg Markup (All Models)+$564
Avg Markup (Ranger)-$1,417
% Below MSRP66%
Avg Days to Sell27 days
Avg Sold Markup-$133
Price History
Jul 9, 2026$38,715 → $36,715(-$2,000)
Aug 6, 2026$36,715 → $37,715(+$1,000)
Aug 20, 2026$37,715 → $37,215(-$500)
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