Deal Sheet: 2026 Ranger XLT

Walker Ford Company, Inc. · Clearwater, FL · VIN: 1FTER4GH3TLE41090

Negotiation Guide

Opening Offer

$35,548

Fair Price

$37,048

Walk Away Above

$38,177

• Recent buyers paid ~$2,257 below MSRP
• Price already dropped 1 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$35,375

Est. Invoice$36,554

Holdback (est.)$1,179

MSRP (Sticker)$39,305

Asking Price$37,805

Markup-$1,500

Est. Dealer Margin on This Car$2,431

Percentile94% of inventory is priced lower

Days on Lot10 days

What Others Paid (Last 30 Days)

Cars Sold2344

Avg Markup-$2,257

Median Markup-$2,000

Best Deal-$4,000

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell43 days

Dealer Profile

Inventory103 vehicles

Avg Markup (All Models)-$1,398

Avg Markup (Ranger)-$1,214

% Below MSRP100%

Avg Days to Sell26 days

Avg Sold Markup-$1,717

Price History

Aug 20, 2026$38,305 → $37,805(-$500)

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