Deal Sheet: 2026 Ranger XLT

Hull Dobbs Ford · Birmingham, AL · VIN: 1FTER4GH3TLE33734

Negotiation Guide

Opening Offer

$35,948

Fair Price

$37,448

Walk Away Above

$38,577

• Recent buyers paid ~$2,257 below MSRP
• Price already dropped 2 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$35,735

Est. Invoice$36,926

Holdback (est.)$1,191

MSRP (Sticker)$39,705

Asking Price$38,205

Markup-$1,500

Est. Dealer Margin on This Car$2,471

Percentile94% of inventory is priced lower

Days on Lot49 days

What Others Paid (Last 30 Days)

Cars Sold2344

Avg Markup-$2,257

Median Markup-$2,000

Best Deal-$4,000

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell43 days

Dealer Profile

Inventory119 vehicles

Avg Markup (All Models)-$2,292

Avg Markup (Ranger)-$1,500

% Below MSRP100%

Avg Days to Sell39 days

Avg Sold Markup-$2,401

Price History

Jul 9, 2026$39,705 → $37,705(-$2,000)

Aug 6, 2026$37,705 → $38,705(+$1,000)

Aug 20, 2026$38,705 → $38,205(-$500)

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