Deal Sheet: 2026 Ranger XLT

Jarrett-Gordon Ford, Inc. · Davenport, FL · VIN: 1FTER4GH2TLE44367

Negotiation Guide

Opening Offer

$36,313

Fair Price

$37,813

Walk Away Above

$38,942

• Recent buyers paid ~$2,257 below MSRP
• Price already dropped 1 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$36,063

Est. Invoice$37,265

Holdback (est.)$1,202

MSRP (Sticker)$40,070

Asking Price$38,570

Markup-$1,500

Est. Dealer Margin on This Car$2,507

Percentile94% of inventory is priced lower

Days on Lot22 days

What Others Paid (Last 30 Days)

Cars Sold2344

Avg Markup-$2,257

Median Markup-$2,000

Best Deal-$4,000

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell43 days

Dealer Profile

Inventory233 vehicles

Avg Markup (All Models)-$1,712

Avg Markup (Ranger)-$1,500

% Below MSRP100%

Avg Days to Sell38 days

Avg Sold Markup-$1,939

Price History

Aug 6, 2026$38,070 → $39,070(+$1,000)

Aug 20, 2026$39,070 → $38,570(-$500)

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