Negotiation Guide
Opening Offer
$35,538
Fair Price
$37,038
Walk Away Above
$38,167
- • Recent buyers paid ~$2,257 below MSRP
- • Price already dropped 1 time(s) — dealer is motivated
Price Breakdown
Est. Dealer Cost$35,366
Est. Invoice$36,544
Holdback (est.)$1,179
MSRP (Sticker)$39,295
Asking Price$37,795
Markup-$1,500
Est. Dealer Margin on This Car$2,430
Percentile94% of inventory is priced lower
Days on Lot14 days
What Others Paid (Last 30 Days)
Cars Sold2344
Avg Markup-$2,257
Median Markup-$2,000
Best Deal-$4,000
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell43 days
Dealer Profile
Inventory214 vehicles
Avg Markup (All Models)-$1,994
Avg Markup (Ranger)-$1,458
% Below MSRP100%
Avg Days to Sell40 days
Avg Sold Markup-$1,511
Price History
Aug 20, 2026$38,295 → $37,795(-$500)
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