Deal Sheet: 2026 Ranger XLT

Collier Ford, Inc. · Wetumpka, AL · VIN: 1FTER4GH2TLE42098

Negotiation Guide

Opening Offer

$38,188

Fair Price

$39,688

Walk Away Above

$40,817

• Recent buyers paid ~$2,257 below MSRP

Price Breakdown

Est. Dealer Cost$37,751

Est. Invoice$39,009

Holdback (est.)$1,258

MSRP (Sticker)$41,945

Asking Price$40,445

Markup-$1,500

Est. Dealer Margin on This Car$2,695

Percentile94% of inventory is priced lower

Days on Lot0 days

What Others Paid (Last 30 Days)

Cars Sold2344

Avg Markup-$2,257

Median Markup-$2,000

Best Deal-$4,000

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell43 days

Dealer Profile

Inventory66 vehicles

Avg Markup (All Models)-$2,208

Avg Markup (Ranger)-$1,200

% Below MSRP100%

Avg Days to Sell36 days

Avg Sold Markup-$1,714

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