Deal Sheet: 2026 Ranger XLT

Stivers Ford South · Union City, GA · VIN: 1FTER4GH2TLE41484

Negotiation Guide

Opening Offer

$36,988

Fair Price

$38,488

Walk Away Above

$39,617

• Recent buyers paid ~$2,257 below MSRP
• Price already dropped 1 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$36,671

Est. Invoice$37,893

Holdback (est.)$1,222

MSRP (Sticker)$40,745

Asking Price$39,245

Markup-$1,500

Est. Dealer Margin on This Car$2,575

Percentile94% of inventory is priced lower

Days on Lot33 days

What Others Paid (Last 30 Days)

Cars Sold2344

Avg Markup-$2,257

Median Markup-$2,000

Best Deal-$4,000

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell43 days

Dealer Profile

Inventory702 vehicles

Avg Markup (All Models)-$1,692

Avg Markup (Ranger)-$1,450

% Below MSRP100%

Avg Days to Sell40 days

Avg Sold Markup-$1,693

Price History

Aug 6, 2026$38,745 → $39,745(+$1,000)

Aug 20, 2026$39,745 → $39,245(-$500)

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